Defining
This phase involves selecting the right channels and defining how each will contribute to the overall goal, ensuring the campaign is focused, trackable, and outcome-driven.

Delivering
Execution is driven by timing, targeting, and optimization. Campaigns are launched, monitored, and continuously refined based on performance data.

Creating
Visuals, copy, motion, and interactive elements are developed to suit each platform, creating a cohesive yet adaptable system that captures attention and encourages engagement.
