UGANDA

UGANDA TOURISM BOARD

Corporate event & DIGITAL MEDIA

ACHIVEMENTS

50
+250
+10,000
People witnessed the
live unveiling
Social media impressions generated on the day
Brand mentions across social platforms so far
Would you like to see the same results for your business?

Overview

Person wearing a white shirt and hat signing a large board with the text 'EXPLORE UGANDA THE PEARL OF AFRICA.'
Uganda Tourism Board partnered with Grindstone to unveil their new logo that is inspiring as the destination it represents.
The Uganda Tourism Board logo unveiling video was a carefully crafted window into the soul of a brand stepping confidently into its future. To bring this new identity to the world through the screen, we designed a visual experience focused on:

      . Translating the depth and richness of Uganda's identity into a compelling visual narrative.

      . Crafting every frame with intention — ensuring the new logo didn't just appear, but arrived.

      . Striking the perfect balance between national pride, modern design, and authentic storytelling.

      . Creating a piece of content powerful enough to travel far beyond its first viewing.

Working closely with the Uganda Tourism Board, we produced a video that moved through colour, culture, and emotion — building moment by moment toward a reveal that felt both earned and electric.

With this film, we show that a logo unveiling doesn't need a stage to make an impact. When the storytelling is right, a screen is more than enough to make the world stop and take notice.
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